Case studies · Sales & GTM

Regional Sales Manager

Esders

Repeat sales hires in three German regions, for a manufacturer without local recruiting know-how.

  • 16 candidates
  • 10 invited to interview
  • 3 hires
  • Sales & GTM role family

We decided to give our challenging Regional Sales roles to Jomigo and we don't regret it! Jomigo always presented us great candidates we could win for our sales team.

Martin EsdersManaging Director, Esders

About the client

Since 1989, Esders has developed measuring and warning devices, software and system solutions for the gas and biogas sector and for the water and wastewater sector. It is based in Haselünne, in the Emsland region of north-west Germany. Its customers include utilities, pipeline builders, plumbers and service providers. Development, production, sales and service all sit in the company's own office and production building.

The challenge

  • Esders hires new Regional Sales Managers regularly across Germany, without local expertise in each federal state.
  • Its own channels, such as website applications and LinkedIn job ads, brought too few qualified candidates.
  • Building an in-house recruiting team for these roles would not have made sense and would have taken too long.
  • The roles had to be filled urgently, to support growth and replace staff who were retiring.

What we did

  • We held an in-depth discussion with Esders to understand the profiles it was looking for and its culture.
  • We assigned the right recruiters straight away. The first candidates for each sales role arrived within 7–10 days on average.

The result

Esders hired three Regional Sales Managers, for the west, south and east of Germany.

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