Digital Campaign Manager

About

Publicis Groupe

Publicis Groupe, a global leader in marketing, communication, and digital transformation, operates a network of renowned agencies, including Spark, Publicis Unlimited, Zenith, and Starcom. With operations spanning Germany, Publicis Groupes agencies deliver cutting-edge solutions in digital media, advertising, and strategic consulting. By fostering innovation and creativity, Publicis helps clients navigate the complexities of today’s rapidly evolving marketing landscape.

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To maintain its market leadership and meet client demands, Publicis Groupe requires exceptional talent across diverse roles. Their success is built on the expertise and collaboration of highly skilled professionals, making the recruitment process a critical component of their continued growth.

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Challenges

• Focus on senior-level digital expertise: These roles required candidates with at least 2-3 years of experience in operational campaign management.
• Complex skillset requirements: Candidates needed in-depth knowledge of IO and programmatic campaign management, with occasional involvement in social campaigns. They had to excel in structuring digital campaign setups in close collaboration with ad management, planning, consulting, and media buying teams.
• Interface and problem-solving responsibilities: The role demanded strong coordination skills to optimize technical campaign workflows between clients, marketers, ad servers, and third-party providers, while also managing external media marketers and ensuring seamless campaign execution.

How we helped

• Phase 1: Identified and defined the core competencies required for Digital Campaign Manager roles, focusing on expertise in data analysis, performance optimization, platform proficiency, and operational campaign management across IO and programmatic domains. The roles' analytical focus and seniority requirements shaped our targeted talent search.
• Phase 2: Conducted fast and targeted outreach to identify highly qualified candidates.
• Phase 3: Successfully placed two top candidates who met all requirements.

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