Case studies · Marketing
Digital Campaign Manager
Publicis Groupe
Two senior campaign specialists in IO and programmatic for the group's agencies in Germany.
- 7 candidates
- 2 hires
- 6 weeks to both hires
- Marketing role family
The collaboration with Jomigo helped us fill our open positions efficiently. Their targeted approach in finding candidates with the specific profile we needed for the Digital Campaign Manager roles was particularly helpful.
Levent SchroeterSenior Recruiter, Publicis GroupeAbout the client
Publicis Groupe is a global marketing, communication and digital transformation group. Its agencies in Germany work in digital media, advertising and strategic consulting. The group's growth depends on skilled people across many roles, which makes recruiting central to how it works.
The challenge
- The roles needed senior digital expertise: at least two to three years of hands-on operational campaign management.
- Candidates needed in-depth knowledge of IO and programmatic campaign management, with some work on social campaigns. They had to structure digital campaign set-ups in close collaboration with the ad management, planning, consulting and media buying teams.
- The roles sat between clients, marketers, ad servers and third-party providers. They needed strong coordination to optimise technical campaign workflows, manage external media marketers and keep campaigns running smoothly.
What we did
- We defined the core skills the roles needed: data analysis, performance optimisation, platform knowledge and operational campaign management across IO and programmatic. The analytical focus and the seniority shaped the search.
- We moved quickly and approached candidates directly who matched that profile.
The result
Two candidates who met every requirement joined Publicis Groupe as Digital Campaign Managers in Germany.
